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This project was created as part of the Advertising Club of Edmonton’s student mentorship program. I was paired with a communications student, Maegan Saunders and a mentor from Incite Marketing, Danielle Thiboudeau.

The project was for the Walk In Counselling Society of Edmonton who wanted to advertise to the men working in oil and gas. The challenge was to create a campaign that connects with men while being sensitive to the stigma of counselling in the trades. The poster and postcards were to be distributed in the workplace and the infographic would be to explain to companies who WICSOE is. The campaign received an Award of Distinction from the Advertising Club of Edmonton.